Adventurous Wildcat

Creative Direction, 2D Character Design, Illustrations, Layout Design, Press Check & T-shirt Design

Collaborated with CWU’s First-Year Orientation and Housing program on designing a series of printed collaterals for First-Year Experience (FYE)’s event – Wildcat Welcome Weekend.

I explored a new and different way to bring the school mascot to life. I decided to bring out the best in the CWU mascot, Wellington the Wildcat using vector illustrations with a storytelling approach and adding playfulness to the CWU branded collaterals specially designed for first-year and sophomore-year students.

This project earned first place in ACUHO-I 2016 Marketing Awards under the “Other Printed Piece” category. ACUHO-I 2016 Marketing Awards recognize well-designed and innovative media in residence life and housing operations.