Understanding Social Relationships and Spending Habits

Presentation Design

Qualitative research project for a virtual bank in Hong Kong backed by Standard Chartered.

The client wanted to understand the need for joint accounts and the spending habits of various social relationships.

We had a short timeline for reporting for this project. I quickly built the theme colors in PowerPoint out of the client’s brand color palette and assigned these colors to each relationship. I also created a customized cover image for this client that matches their brand identity.

We covered 4 types of relationships that were the most popular among the respondents, and we classified them as – household management, parents & kids, domestic helpers, and friends. I used the 2-column layout with a stock image as a background on the left to help distinguish as we deep dive into each relationship.

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