Banking Population & Personas
Booklet & Layout Design
We conducted a quantitate survey for our banking client based in Hong Kong to understand local consumers based on their financial attitudes and behaviors to develop more customer-centric marketing, products, and services.
We put together the 8”x8” booklet as the final presentation of the findings with visually engaging quantitative analysis and qualitative insights. I was responsible for the layout, color palette, typography and guideline, image curation, and press check.
It is always satisfying to receive printed copies of the booklet – the nice touch on the 180 gsm paper we specially picked for the pages. We went for a slightly thicker 260 gsm paper for the cover to give it an excellent grip and weight as the first impression.
We also prepared some foam board posters for our clients for their internal cross-department event!
